Geek Austin

Paul Young’s wrap-up of ProductCamp Austin

  I asked Paul Young, one of the organizers of ProductCamp Austin, to give us a wrap up of the event, and details on his future plans for ProductCamp Austin. I am sorry that I missed this. Based on everyone’s comments, I am certainly not going to miss the next one.

Lynn Bender: Everyone has been raving about ProductCamp Austin. How many and what types of people were in attendence?

Paul Young: We had about 80-90 people come to ProductCamp Austin! The audience was very diverse, we had Product Managers, Product Marketing Managers, Usability PhD’s, Agile development experts, legal eagles, people entering product management from sales and development, and even a few programmers.

Bender: Can you give me some of the highlights?

Young: The PCA sessions were as diverse as the audience. John Milburn and I gave a session about Product Management in a startup, which was standing room only. Ben Phenix gave a session on usability that drew rave reviews on twitter and in the hallways. Joseph Lopez and Dustin Younse gave a presentation about the ACTlab at UT that won 2nd place for best session, and Charlie Ray led a raucous session about the political minefields of product management - he won “Best Overall Session!”

The participants were highly engaged in every part of PCA, starting in the morning with driving the schedule. We asked the participants to put post it notes under the sessions they most wanted to attend which were posted on the wall in the back of the main room. With little to no instruction, everyone got it, and in under 30 minutes we had a schedule for the day. The sessions were all highly interactive with great discussion and truth telling. The fact that anyone who got up at 8AM on a Saturday to come to ProductCamp really WANTED to be there made a big difference in the quality of the sessions and the event as a whole.

Bender: Based on the success of the first PCA, will you be planning another? What will you want to do differently in the second one?

Young: We will absolutely do another PCA. The consensus of the participants was that we could easily support a bi-annual model, so look for the next PCA in the Fall/Winter timeframe. Planning starts….right now! (Join the Google Group PCA-Planning to help: http://groups.google.com/group/pca-planning)

As for what we’d do differently, everyone agreed that the interactivity was what made PCA special. We’ll be more overt to the session leaders next time that they should expect and encourage discussion over slideware (myself included). Also, we barely had enough proposed sessions this time to run 3 simultaneous tracks, meaning that with the number of participants we had, the rooms were packed! We need more sessions next time, and I have a feeling that now that people have gone through the experience, that they will be more willing to pony up a session.

I was pulled aside many times during the day by people talking about what session they wanted to offer next time, and wanting to get involved in planning the next PCA. I believe that the turnout for this event showed that there is a strong appetite in the Austin and Texas Product Management and Marketing community for this type of interaction, because you just don’t get the chance to have these conversations very much with your peers during your day job. PCA Fall/Winter 2008 will be bigger, better, and badder in every way!

Bender: Where can people go to get more info on the recent ProductCampAustin and get on the invite list for the next one?

Young: The great news is that if you couldn’t make ProductCamp Austin, we have a lot of online resources to give you a taste of what you missed!

* First check out the official PCA wiki page: http://barcamp.org/ProductCampAustin
* Also look at the sessions page, which we are updating over the next few days with the presentation and session notes: http://barcamp.org/ProductCampAustinSessions
* Look at pictures from PCA: http://www.flickr.com/groups/pcaustin/pool/

To get on the list for the next ProductCamp Austin, join the Google Group ProductCampAustin at http://groups.google.com/group/productcampaustin

Bender: Anything else you would like me to pass onto the GeekAustin readers?

Young: There was a great quote during the Startup Product Management session I facilitated, that (paraphrased), “Startups on the West Coast are hipster-based, but startups in Austin are geek-based.” That summed up the day for me - it was a great mashup of corporate, startup, geek, academic, and marketing personalities, which really made it fun. I’d like to invite everyone to join the group, and we’ll see you at the next ProductCamp!

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2 Responses to “Paul Young’s wrap-up of ProductCamp Austin”

  1. Charlie Nichols Browning Says:

    Like most attendees, I had a great time… I posted a few of my observations of the sessions I attended here: http://www.seven87.com/2008/06/14/productcamp-austin-a-great-success/

    Looking forward to the next event, and maybe StartupCamp!?

    Charlie

  2. Talmadge Boyd Says:

    Great Job Paul! Anyone want to see Paul in the afterglow of the event check out the video on on the wiki. http://barcamp.org/ProductCampAustin

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