whurley reveals The Collaborator’s Paradox at Innotech this week

whurley, Chief Architect of Open Source Strategy, BMC Software, Inc. discusses The Collaborator's Paradox followed by an interview with Gary Beach, Publisher Emeritus of CIO Magazine 3:30 PM, October 16th at Innotech Austin. Registration required. Use WHURLEY88 code for free admission.

I've been waiting nearly a year now to hear whurley speak about this.

Collaboration is easy, right?

Wikinomics. Crowdsourcing. Groundswells, Innovation Networks. Around the world more and more visionary leaders are bestowing the benefits of working hand in hand with customers, partners, and even competitors. You can't start a conversation about technology without 'open source', 'community', or 'user driven innovation' quickly becoming the focal point. Customers are back and in unprecedented numbers, they are using previously unavailable technology to dramatically change the technology landscape. Many are taking a 'just open it and they will come' approach to what is arguably the greatest shift in business since the dawn of the industrial age. However, the truth is that collaboration is hard.

In this presentation and interview with Gary Beach, Publisher Emeritus of CIO Magazine, whurley explores the challenges of opening your business to collaborate with the world -- the realities of collaboration, the metrics with which to measure success, and the factors that inevitably doom almost every collaborative project.

For the last year or so, as whurley advised me on various projects, I've been exposed to various melodies and motifs of the Collaborator's Paradox. I am eager to hear the complete work. Please join me at Innotech Austin for The Collaborator's Paradox. If you use the following code: WHURLEY88, you can attend Innotech, and this session, for free. You can register for InnoTech here.